Sorry that this is a long one but I don’t want to repeat myself for each platform, as all of this applies to all of them. But here are some basic Social Media Etiquette “Rules”:
I am not one for “rules of society” other than respect respect and respect. I think that if each and every one of us is thoughtful, aware and respectful, then most things in social life will go smoothly. But that is not the reality that we live in and there are a bunch of extra rules which need to be taken into consideration when launching into social media. Of course the basics of respect apply, but here are also a bunch of other somewhat random basic rules that also apply and why.
1: Try and be discreet when “Tagging” people. We tag people to either get their attention or the attention of their friends and followers. Which is great if you already have an appropriate relationship with them, or at a pinch you have something that you are 100% sure they will actually appreciate. However, tagging them in our post to promote ourselves is not a cool thing to do and is a bit like taking advantage of someone or worse, invading their personal space. It is considered rude to simply tag someone as advertising and I have been bowled away by how many people do it even though it is written all over the place that one shouldn’t. The other day someone who I have never met tagged me in their post saying “look at my blog, you will love it”. That is not cool. It is taking advantage of my following to promote themselves. If you tag me because you are reading these blogs and setting up accounts because of it, then go for it, but go for it because I am specifically inviting you to as you learn, and I encourage it too as I have offered to help. But if you then keep tagging me every day from then on in order to promote your puppy pictures then that is a whole new board game. It is an easy rookie mistake but not worth making. Be thoughtful (and respectful) about who you tag and how often.
2: Direct Messaging or sending people or pages private messages. Again this is a great tool but people either intentionally or unintentionally use this in ways that are considered totally not cool by the general social media population. When I got my first DM after following someone I was super excited. To then learn that they send the same message to every follower, automatically at that, left me feeling a little negative (anything stronger than that is pushing it but it wasn’t a cool feeling for sure). It didn’t hugely bother me until I kept reading over and over how much the big guys detest it and how upset some people do get by it. That first DM for me at least appeared to be genuine the way that it was phrased, but since then I have received hundreds of them that are not even vaguely attempting to sound genuine. They ask for things, tell me how much I will be blown away by their product, blog or company, and often send long lists of everything that they are connected to. I just ignore them as I have decided to give them the benefit of the doubt that they don’t “know any better”, but I have read many articles where people will block anyone who sends them a DM. I think that that is a bit strong but I don’t want to be that person sending DMs all over the show either.
3: How often to post. This one is a really tough one but as a general rule of thumb:
- If you don’t post very often then there isn’t a lot of point in trying to get a following outside of the community of people like family and friends that you already have.
- If you post too often then even the most forgiving don’t like their entire feed to contain nothing but you, so you will lose followers.
So you need to find some balance and middle ground. Most people try and have some kind of post 2-3 times each day. Many post more than that which can be great if you actually have that much to say that people love.
4: Repeated posts on Twitter and Facebook are a good idea because they are such a “point in time” platform that anything you say has all but disappeared by tomorrow or the next day. But if you have nothing but the same repeat going on then your followers who do see you will get sick of the same thing over and over. Imagine that you post 3 times a day but it is all the same things, your profile will simply be a long long list of the exact same thing. Even rotating 2 or 3 different things is not much better. So have some variety. Share your blog posts as you write them but in between share other things too. This is where Instagram comes in handy for me, it allows me to quickly and easily add colour, pics and memes to my Facebook Page automatically and in doing so I am covering two social media platforms in one, plus adding diversity to my posts.
5: What to post. Don’t just talk about yourself or your product. One of my personal favourite things about all the social media sites is the community and connectedness that I have found there. It is clearly obvious very quickly that the more you build up others the more they will build you up. If you post nothing but your own things and don’t contribute to discussions, share other’s posts, or encourage others, then why should they do all that for you? Stats vary but from all the articles that I have read, if you share, “like”, comment etc on other people’s pages at least two or three times for every time you promote yourself you can’t go wrong. More is even better. Some days I am tired and don’t feel that I have much to say, so I simply scroll through my feed and like share and comment on other people’s things. It brings diversity to my own profile, and people see that I promote and encourage other. I need followers and I often get more followers on those days. So don’t feel that you have to come up with all your own stuff.
6: Be genuine. Think about what you share, either of your own or of others. As you click away, share away and comment away, your personality will shine through. If you think you have that angry streak well hidden, it is likely to show in the general flow of what you do. And that is OK. If it is real then show it, and you will connect with like minded people. If you try to be false, too sweet, or too anything that you are not, it will show. For the most part people want to follow genuine people and aren’t interested in fake. Having said that, some of the biggest social media people are completely fake and yet they are followed anyway. Unless you have that gift of being “on” 24/7 and can push some crazy fake agenda, then don’t even try.