Many people who are new to writing are doing exactly what we are all advised to do: Build an online presence, an online platform, and get the word out there. We have to sell ourselves, and we have to sell our books. But the biggest question I get asked over and over again is how do I get people to come to me and listen to what I have to say. This is the hardest part in some ways, but in other ways, I think it is actually the easiest, but you do need a few key ingredients: Humility, Patience, and Community are just three of them but believe me, you can’t get far without ALL of them. Here is why:
The first mistake we make is to go out, buy the wood and build ourselves a little stage in our back yard. We stand on it and wait for the crowds to come. It is heart-wrenching when no one turns up! So we fork out the cash for advertising, we stick posters on the lamp posts, and we tell all our friends. Some of them come, but still, there is no crowd and few of our books sell. It feels so unfair.
The problem is that many of us build a stage before we build a platform. Twitter, Pinterest, and Facebook are all great tools, but they are just that, they are tools. They are the loudspeakers and the flyers and the billboards. But the problem is that they are lost in millions upon millions of almost identical loudspeakers, flyers, and billboards. At one end we have a FABULOUS product (aren’t all of our books going to be the next best seller?), and at the other end we have the advertising, but there is nothing in between. There is nothing to connect us and make us stand out. Even our STUNNING front cover is lost among thousands of other stunning covers!
So in comes humility and patience. Humility to ask someone else if we can perhaps have a seat at their table, to get to know them, and to one day accept a teeny corner of their stage. Over and over people tell me that they don’t have the time to meet people, to get to know them before they ask for help, or even then, that they don’t want to stand on someone else’s stage! They want to stand on their own stage. I get that. We all want our own stage to shine, but we can’t force people to come or to buy.
Another option perhaps is to build your own stage by all means, but for the first season, don’t stand on it other than to introduce our guests. Invite others to come and speak on it instead. Bring in people who you know others would love to hear. It is still your stage. But if you spend a season being the host, welcoming people, giving others a voice and a place to stand, then after a while, when people love and trust you, they will turn to you and ask you ” do you also write? I love to hear your voice at the beginning of each show, I would love to hear what else you have to say”.
These things both take time, they both take humility, and they take a whole lot of “paying it forward”. I am not saying it is easy, but for me, it is actually a whole lot easier than embarrassingly standing on a soap box and shouting “PLEASE BUY MY BOOK!” at the top of my lungs all day, every day.
We need to build an online presence and an online platform, but we must be a little careful of confusing it with simply building a stage…
Over the next few posts, I will dig much deeper into these things and answer any questions you have. Please feel free to join the closed Facebook Group on the subject of building ethical launch teams if you would like to ask your questions in a more private space, by clicking HERE.