Yesterday I talked about the concept of building a stage instead of a platform but mentioned that one option is to still build your own stage but maybe invite others to use it for a while. This is both to draw people in using already established talent while at the same time still marketing yourself as the “owner” of said stage. This sounds like a great idea but what if no talent wants to come? What if I am so much of a nobody that I can’t even invite talent to come, never mind have any chance of them saying yes!
But here is a thought; in this day and age, we don’t need to have people actually come onto our stage. We can just place them there electronically! What do I mean? Well, this is also where humility comes in. What kind of stage would each of us be REALLY good at creating if we were put our egos aside?
It is easy to forget that you are an expert at something. We all want to be a writer or a dancer or a cook or a movie star. But let’s be honest, few of us are expert enough to be famous in any of those fields. Or are we? I will use cooking as an example, mostly because I hate cooking, I can’t cook, I hate that I have no choice but to cook sometimes, and I have too many bad experiences with family members who used cooking as an excuse to hide in the kitchen so as to avoid contact or intimacy with anyone else in the family. So worse than I hate it, it is also a trigger for me. But just say for a moment that I LOVE to cook, and I want to be a famous cook one day. I cook, I talk about cooking, I watch all the shows on cooking, but for one reason or another, I would never be able to go on Masterchef, I don’t have any famous contacts, and I simply don’t know how to get myself out there. I can’t even take a decent photo of the fabulous things that I cook.
But I am humble enough to recognize that I am pretty good at finding simply GORGEOUS cooking photos on the internet. I drool over them, I bookmark them, I dream of them. So I start a blog. A simple blog, with few words like myself, but every morning I spend an hour on the internet, searching in all the deepest, darkest corners where nobody else can find them, and I share the best that I find that day. Each blog post includes the links to the sites where the photos come from and a few snippets of information about what I love most about the picture. I also write to the author of the cooking site that I have highlighted, to let them know that I have shared them. This is both a courtesy, but it is also because I know that anyone with a site wants it to be shared and that they will be thrilled. They will likely share my blog post about them on their site or at least their social media, and they might even like my Facebook Page and start following to see who they share my space with. As my blogs all have an automatic link to my Twitter feed and to my Cooking Photos Facebook page, without having to do anything, my Twitter and Facebook feeds start to become filled with stunning cooking photos.
People start to notice, and soon I gather a small following, which over time grows bigger and bigger. I know that I am not showing off MY cooking skills yet, but I am building both a following and a stage that people start aiming to be included in. Depending on how hard I work, how good I am at it, and a bunch of other factors, eventually I gain these things:
- Confidence in what it feels like to actually have a stage…
- A huge insight into what people are looking for and all the gaps that I could potentially fill in…
- A following of people who look at my blog, my Facebook and my Twitter, every single day. My photo is in the corner of everything and I engage with my followers where ever possible. They see me as a very real, imperfect person…
- I become known and followed.
This is that middle space that I was talking about, between the tools of sharing and the stage we want to create. What I love most about this space is it isn’t hard work, it is actually enjoyable, it contributes, and you meet great people along the way. This is the perfect stage for me to launch a book from. The audience is there, it is all about me … even though they came in the first place, many years before, because of my stunning pictures that came from other people!