Does this sound like a perfect launch team member to you:
Someone who reads your book over and over again, each time helping with thoughts, corrections, and ideas, bringing out the best in you. They tell everyone they know about your book, they write reviews on every Amazon site, on Goodreads and they write an independent review. They buy your book with their own money, they share every Tweet Facebook post you make about it and they email every single person on their email list.
Well, if you do you then you may just be right. Except, that if you know someone like this then it is probably your granny. Which is lovely, but the reality is that not only are their few people like this available to you but believe it or not, this kind of person can also work against you. If they over do it, never shut up about your book or cover their entire social media in it, then people can so easily get sick of it, stop following her, and at the very least roll their eyes and move on, without even clicking on your book never mind buying it.
So what then makes a second best launch team member? Someone who at least buys, reads, and writes a review on Amazon and Goodreads right?
Well sort of. The reality is that we need ALL kinds of people on our teams! I learned the hard way that not everyone has a “certified” enough Amazon account to write a review. And not everyone has the time to proofread and not everyone has the social media links to spread it. If people love you they will do their bit, but it is most likely that their bit will be quite different to the next person. And you need them all. I had to learn that they all had something different to offer. Even the people who have no time, expertise or capacity to do much, they at least downloaded my book on “free” day and it counts as a sale.
And that is why you need numbers and you need them from far and wide. Only a quarter will leave a review, a small handful will finish a proofread, and tiny proportion will even tell their friends. Keep going, keep digging, and round up those friends … but don’t expect too much from them and don’t forget that they are doing you a FAVOUR!
@JPeaSmith“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.” ― Charlotte Perkins Gilman