I am toying with an idea here, and I need to know what you think. It is somewhere in the space of having two distinct groups in my launch teams.
People who have their own launch teams tend to be way better supporters of others, and I have seen groups where they unwittingly land up with a group that is deeply connected and supportive, much like I spoke about in this post a few weeks ago. The problem with this is that it can backfire and if it does it will happen without notice, and it is irreversible, and you can land up losing your very best reviews.
This is just a thought that I am having, so bear with me, please.
What about having a two-tier support group or even two launch teams? is that too hard. But the benefits are twofold. The first is that you split your roles but secondly, you can grow your team way bigger (I think).
Team A: These people are full-on supporters. They read ARC copies, they download your book on its free day, they leave reviews on every country of Amazon and Goodreads and they blog about your book, share it on Facebook and so on. These people are a dream come true. They are FABULOUS. They are also people that you trust to follow through. These are the people that I would have on my launch team whether I had one or two.
But Amazon will not let them review our work if we are personal friends OR EVEN IF SUSPECT that we are friends. We need these people desperately but then all should agree to not connect on a personal level through social media!
Team B: These people are just as important. But they don’t have enough cred on Amazon to leave reviews, and/or they are family and friends that can’t review us anyway. They are the people who don’t want to be bombarded with all the info on the launch team site and they don’t have the time to read ARCs, and nor do they want to. They are simply happy to give us some love when our book comes out, share on Facebook and so on. I find that a lot of people lose these people from their launch teams because they are simply not that into the whole process. They just want to lose the bottom line.
They aren’t second best, they just play a different role. They can be friends on Facebook, they can love and support. But if we keep them out of the nitty gritty then more of them might stay?
Where Jennifer hangs out: