What breaks my heart are brands (authors & others) who don’t succeed, not because they have no support, but because they drown in a sea of luke-warm support. An army of people who sign on in order to “be kind“, to “boost their numbers“, to “see what it’s like” and who all assume someone else is doing the beta reading, the reviews, or standing on a soapbox down on the corner. And when every single one of those people assume that everyone else is at the epicentre of the campaign… no one is!
We, therefore, need to have some committed Brand Ambassadors who volunteer, hold those posts, and do so proudly! Some people who totally get that they are “it”. That the buck stops with them. The rest of the crowd are great because a portion of them, either intentionally or otherwise, will still do bits and pieces here and there, and that is vitally important as well. But the people in the middle, those who have your back, can make or break us. They are the dozen or so disciples who will pass a word on, tell a friend, chat about our brand with passion, and it is them who will be our greatest allies.
They are the dozen or so disciples who will pass a word on, tell a friend, chat about our brand with passion, and it is they who will be our greatest allies. These people, are our Tribes. Our Brand Ambassadors. Our Heroes. Our Village.
I am building a tribe. We are about a dozen and we all believe in each other. Our purpose is not to review. Our purpose is to build a tribe and have each other’s backs. When each of us launches, the rest of us shout about it. We multiply the voices, we speak on each other’s behaves. We point to the one in the spotlight.
Who is your Tribe?
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