Is Yours a Luke-Warm Sea?

What breaks my heart are brands (authors & others) who don't succeed, not because they have no support, but because they drown in a sea of luke-warm support. An army of people who sign on in order to "be kind", to "boost their numbers", to "see what it's like" and who all assume someone else... Continue Reading →

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Building a Launch Team 02

Ok, so let's talk about some super basic but important realities while we are still in the beginning of the process here. Firstly, everyone knows there is no such thing as a free lunch! Yes, there is "paying it forward" which I am a firm believer in, and there are many good souls in the... Continue Reading →

Building a Launch Team 01

Welcome to the countdown to my new, as-yet-un-named book due out at the end of November this year! (16 weeks today actually!) A whole bunch of you have followed my earlier series on Launch Teams and asked me about self-publishing, so after a couple of months hiding and travelling (actually very busy on other important... Continue Reading →

Two Tier Support?

I am toying with an idea here, and I need to know what you think. It is somewhere in the space of having two distinct groups in my launch teams. People who have their own launch teams tend to be way better supporters of others, and I have seen groups where they unwittingly land up... Continue Reading →

Infiltrate or Collaborate?

Two completely different words, with completely different meanings, and yet some people get them totally mixed up! As you know, I am all about collaboration, "paying it forward", and being a genuine part of a community. If an author wants to sell their books they need to build a launch team and if they want... Continue Reading →

A Perfect Launch Team Member

Does this sound like a perfect launch team member to you: Someone who reads your book over and over again, each time helping with thoughts, corrections, and ideas, bringing out the best in you. They tell everyone they know about your book, they write reviews on every Amazon site, on Goodreads and they write an... Continue Reading →

What Kind of a Stage?

Last time I talked about the idea of hosting a stage for others. That cooking dream sounded great, but it can be applied to the most simple things. Use your stage to interview new writers, review books in your genre, build a following made up of the people who you want to one day read... Continue Reading →

Hosting a Stage.

Yesterday I talked about the concept of building a stage instead of a platform but mentioned that one option is to still build your own stage but maybe invite others to use it for a while. This is both to draw people in using already established talent while at the same time still marketing yourself... Continue Reading →

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