Growing Facebook

Facebook Campaign-2

One thing I hate doing is self-promotion. Blowing one’s own trumpet has never sat well with me. But in the current world, we have little choice even if we aren’t selling anything! To build a community of any kind, we need to advertise and ask and shout and put ourselves in front of people, otherwise, they just don’t see us. So I am going to be brave again this week and ask for support. I need to grow my Facebook followers. If they grow then my “online presence” grows and my updates are more likely to appear on newsfeeds. It is a never ending circus, but I have no choice. So if you would like to help, then please follow, share my posts, leave comments, and if nothing else, please share this post.

All new Facebook followers and all who sign on HERE for my monthly newsletter will go into the draw to win a signed copy of MY BOOK. So please help get the word out there today! Thanks!

To follow, share, support etc: My Facebook = https://www.facebook.com/JPeaSmith/

Or any of these links: 

@JPeaSmith
 
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

 

GIVEAWAY!

Everyone loves a GIVEAWAY right? To celebrate the launch of the paperback version of The Lion and the Peacock, we will be giving away a handful of signed copies. To enter, all you need to do is to Like and Follow my author Facebook Page, click on the pinned post at the top, share it, and in the comments below it, write the country that you live in.
Every two weeks for the next 6 months (March-August), I will pick a country, and then randomly select a winner from that country and send them a free, signed copy of the book. March is USA and South Africa!  (Please read the T&Cs in the very first comment of the post).
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For a second chance to win, sign up here for my no spam newsletter, and get all the updates on what country is coming up and when. I will also publish the winners in the newsletter, so don’t forget to sign up! ( http://ow.ly/C24N309CH0X )

Where Jennifer hangs out: 

@JPeaSmith
 
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

A piece of your stage?

A great way to get out there if we are humble enough is to be the “supporting act” for someone else for a while. It also hones our skills, gives us community, puts us in front of an audience that we could never pull together, and so much more. I think that you might just get sick of me using the word “collaboration” but honestly, it is my strategy number one. I need people to support me, help me build a stage and draw in an audience. I need them to proofread, be honest with me, a shoulder to cry on, and someone to celebrate with. If I want all that from people, then I need to be that for a bunch of other people first.

And to be honest, it is kinda cool seeing my stuff out there on a different stage! Last week I started a series guest blogging on the Site “Surviving my Past”. It is a stage way bigger than mine and I truly respect the guy who runs it. He is truly amazing. I am not stupid, I know that I will never have a stage like his, and it is an honour to be invited! We are different people doing different things. I want to write books and will never blog at his level. He is a pro at blogging (but is also writing books), but the point that I am making is that spending time on his stage is an honour and a privilege and it not only helps us both out in the ways mentioned above but it is fun!

Check out my post HERE. You will hopefully still see that it is me, my voice, but it looks quite different and appeals to a different audience to my own.

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Where Jennifer hangs out: Blog | The Mighty | Facebook | Twitter | Pinterest | Goodreads | Amazon

@JPeaSmith
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

What Kind of a Stage?

img_1061Last time I talked about the idea of hosting a stage for others. That cooking dream sounded great, but it can be applied to the most simple things. Use your stage to interview new writers, review books in your genre, build a following made up of the people who you want to one day read your book. If your genre is fiction based on small creatures then find every book on the planet on small-creature-fiction, borrow them from the library, download them from Amazon on free or 99c promotions, follow all the author’s blogs and comment kindly on many of their posts, and then over time, review each and every one of them. Soon you will have a huge chunk of the small-creature-fiction fans on the planet following you. Write about everyone else and they will listen… then you can share that you write too. Blog on your dilemma about how to choose the perfect name for a main character that is a millipede, run a competition to help choose the final name… the list is endless.

My ego says that my stage would be filled with my memoirs, my books, my interviews … but when I put aside my ego, I have learned the last year that I am also pretty good at sharing my journey, helping others feel comfortable asking me questions and working alongside people. They appear to like that I bear my soul and the hard stuff in this journey and they come to me saying “me too!“. Because of that, I have received so many requests for help in setting up a platform, launching an eBook, and so on, that I don’t have time to answer them all. But because they are mostly all asking the same question, I can write about it in one place and we can all learn together.

Building a stage with something that you are good at is the perfect way to start. It might be small, and humble, but it is real and will ultimately bring an audience. I am still finding my way around, but I am thankful that I have fallen into this space really. People then keep telling me that it is all very well for me, but they haven’t fallen into their space. So let me help you… experiment, play around, ask people that you trust. Set up an author site like this and write, blog and share what you are passionate about and what draws people in. It doesn’t hugely matter what, as long as you enjoy it.

Some of my favorite blogs are simply about journeys. Where people use them as a journal and like-minded people follow along, becoming invested in the outcome.

I took three months off from writing (and I write full time) to research and experiment with social media. Six months ago I was too scared to even look at a Twitter App never mind download it or work out how Twitter works. I now have 4 Twitter accounts, (the author one is closing in on thousand followers), 4 Instagram accounts, an author page on Facebook, Goodreads and Amazon and I have published a short book which has sold over 2,000 copies in it’s first few weeks, most of them on the free days but still, it is creating a buzz. All in order to begin to create a following… I am muddling my way around. But for the most part, I simply share my story, my struggles, my journey and I give out all and everything that I learn … for free!

I am muddling my way around. But for the most part, I simply share my story, my struggles, my journey and I give out all and everything that I learn … for free!

My stage does not fit any simple box and people appear to like that. But there are others out there looking for cooking picture blogs and small-creature-fiction. It doesn’t matter if everyone else has already done the same thing… in fact, that is better because they will be your tribe if you write comments on their blogs and interview them and share their stories…

This is supposed to be about Launch Teams and it is, but supporters of launch teams come from the people in your tribes. People who are happy to come to your stage and be there to support you when you launch that book!

For the readers out there, they can’t wait to be a part of your launch team, they just need to know about you!

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Where I hang out: Blog | The Mighty | Facebook | Twitter | Pinterest | Goodreads | Amazon
@JPeaSmith
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

Hosting a Stage.

IMG_3536Yesterday I talked about the concept of building a stage instead of a platform but mentioned that one option is to still build your own stage but maybe invite others to use it for a while. This is both to draw people in using already established talent while at the same time still marketing yourself as the “owner” of said stage. This sounds like a great idea but what if no talent wants to come? What if I am so much of a nobody that I can’t even invite talent to come, never mind have any chance of them saying yes!

But here is a thought; in this day and age, we don’t need to have people actually come onto our stage. We can just place them there electronically! What do I mean? Well, this is also where humility comes in. What kind of stage would each of us be REALLY good at creating if we were put our egos aside?

It is easy to forget that you are an expert at something. We all want to be a writer or a dancer or a cook or a movie star. But let’s be honest, few of us are expert enough to be famous in any of those fields. Or are we? I will use cooking as an example, mostly because I hate cooking, I can’t cook, I hate that I have no choice but to cook sometimes, and I have too many bad experiences with family members who used cooking as an excuse to hide in the kitchen so as to avoid contact or intimacy with anyone else in the family. So worse than I hate it, it is also a trigger for me. But just say for a moment that I LOVE to cook, and I want to be a famous cook one day. I cook, I talk about cooking, I watch all the shows on cooking, but for one reason or another, I would never be able to go on Masterchef, I don’t have any famous contacts, and I simply don’t know how to get myself out there. I can’t even take a decent photo of the fabulous things that I cook.

But I am humble enough to recognize that I am pretty good at finding simply GORGEOUS cooking photos on the internet. I drool over them, I bookmark them, I dream of them. So I start a blog. A simple blog, with few words like myself, but every morning I spend an hour on the internet, searching in all the deepest, darkest corners where nobody else can find them, and I share the best that I find that day. Each blog post includes the links to the sites where the photos come from and a few snippets of information about what I love most about the picture. I also write to the author of the cooking site that I have highlighted, to let them know that I have shared them. This is both a courtesy, but it is also because I know that anyone with a site wants it to be shared and that they will be thrilled. They will likely share my blog post about them on their site or at least their social media, and they might even like my Facebook Page and start following to see who they share my space with. As my blogs all have an automatic link to my Twitter feed and to my Cooking Photos Facebook page, without having to do anything, my Twitter and Facebook feeds start to become filled with stunning cooking photos.

People start to notice, and soon I gather a small following, which over time grows bigger and bigger. I know that I am not showing off MY cooking skills yet, but I am building both a following and a stage that people start aiming to be included in. Depending on how hard I work, how good I am at it, and a bunch of other factors, eventually I gain these things:

  • Confidence in what it feels like to actually have a stage…
  • A huge insight into what people are looking for and all the gaps that I could potentially fill in…
  • A following of people who look at my blog, my Facebook and my Twitter, every single day. My photo is in the corner of everything and I engage with my followers where ever possible. They see me as a very real, imperfect person…
  • I become known and followed.

This is that middle space that I was talking about, between the tools of sharing and the stage we want to create. What I love most about this space is it isn’t hard work, it is actually enjoyable, it contributes, and you meet great people along the way. This is the perfect stage for me to launch a book from. The audience is there, it is all about me … even though they came in the first place, many years before, because of my stunning pictures that came from other people!

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Where I hang out: Blog | The Mighty | Facebook | Twitter | Pinterest | Goodreads | Amazon
@JPeaSmith
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

 

ScampinChips Blogs!

img_5280-1I couple of months ago I found ScampinChips. She is a great blogger on so many levels and her wisdom and kindness in sharing everything that she learns, so freely and so honestly, is an inspiration to me. I have to confess that when I read her blogs I feel embarrassed of mine. I won’t stop of course but I thought that instead of writing nothing on starting out on Social Media this week, I would share this post on her blog.

Please don’t just close this down and without reading it. It is a really easy read I promise and it is a fabulous list of the 9 things that she wished she knew before she started blogging. If you are so new that you are following me on this series then her post is a must read! Truly! Even if there are a couple of things that don’t make sense to you yet, most of it will, and you will be thankful for these tips I promise.

I myself am keeping it open as a checklist because there are a couple of things that I missed as well and so now is the time to change/fix them…

Social Media Etiquette:

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Sorry that this is a long one but I don’t want to repeat myself for each platform, as all of this applies to all of them. But here are some basic Social Media Etiquette “Rules”:

I am not one for “rules of society” other than respect respect and respect. I think that if each and every one of us is thoughtful, aware and respectful, then most things in social life will go smoothly. But that is not the reality that we live in and there are a bunch of extra rules which need to be taken into consideration when launching into social media. Of course the basics of respect apply, but here are also a bunch of other somewhat random basic rules that also apply and why.

1: Try and be discreet when “Tagging” people. We tag people to either get their attention or the attention of their friends and followers. Which is great if you already have an appropriate relationship with them, or at a pinch you have something that you are 100% sure they will actually appreciate. However, tagging them in our post to promote ourselves is not a cool thing to do and is a bit like taking advantage of someone or worse, invading their personal space. It is considered rude to simply tag someone as advertising and I have been bowled away by how many people do it even though it is written all over the place that one shouldn’t. The other day someone who I have never met tagged me in their post saying “look at my blog, you will love it”. That is not cool. It is taking advantage of my following to promote themselves. If you tag me because you are reading these blogs and setting up accounts because of it, then go for it, but go for it because I am specifically inviting you to as you learn, and I encourage it too as I have offered to help. But if you then keep tagging me every day from then on in order to promote your puppy pictures then that is a whole new board game. It is an easy rookie mistake but not worth making. Be thoughtful (and respectful) about who you tag and how often.

2: Direct Messaging or sending people or pages private messages. Again this is a great tool but people either intentionally or unintentionally use this in ways that are considered totally not cool by the general social media population. When I got my first DM after following someone I was super excited. To then learn that they send the same message to every follower, automatically at that, left me feeling a little negative (anything stronger than that is pushing it but it wasn’t a cool feeling for sure). It didn’t hugely bother me until I kept reading over and over how much the big guys detest it and how upset some people do get by it. That first DM for me at least appeared to be genuine the way that it was phrased, but since then I have received hundreds of them that are not even vaguely attempting to sound genuine. They ask for things, tell me how much I will be blown away by their product, blog or company, and often send long lists of everything that they are connected to. I just ignore them as I have decided to give them the benefit of the doubt that they don’t “know any better”, but I have read many articles where people will block anyone who sends them a DM. I think that that is a bit strong but I don’t want to be that person sending DMs all over the show either.

3: How often to post. This one is a really tough one but as a general rule of thumb:

  • If you don’t post very often then there isn’t a lot of point in trying to get a following outside of the community of people like family and friends that you already have.
  • If you post too often then even the most forgiving don’t like their entire feed to contain nothing but you, so you will lose followers.

So you need to find some balance and middle ground. Most people try and have some kind of post 2-3 times each day. Many post more than that which can be great if you actually have that much to say that people love.

4: Repeated posts on Twitter and Facebook are a good idea because they are such a “point in time” platform that anything you say has all but disappeared by tomorrow or the next day. But if you have nothing but the same repeat going on then your followers who do see you will get sick of the same thing over and over. Imagine that you post 3 times a day but it is all the same things, your profile will simply be a long long list of the exact same thing. Even rotating 2 or 3 different things is not much better. So have some variety. Share your blog posts as you write them but in between share other things too. This is where Instagram comes in handy for me, it allows me to quickly and easily add colour, pics and memes to my Facebook Page automatically and in doing so I am covering two social media platforms in one, plus adding diversity to my posts.

5: What to post. Don’t just talk about yourself or your product. One of my personal favourite things about all the social media sites is the community and connectedness that I have found there. It is clearly obvious very quickly that the more you build up others the more they will build you up. If you post nothing but your own things and don’t contribute to discussions, share other’s posts, or encourage others, then why should they do all that for you? Stats vary but from all the articles that I have read, if you share, “like”, comment etc on other people’s pages at least two or three times for every time you promote yourself you can’t go wrong. More is even better. Some days I am tired and don’t feel that I have much to say, so I simply scroll through my feed and like share and comment on other people’s things. It brings diversity to my own profile, and people see that I promote and encourage other. I need followers and I often get more followers on those days. So don’t feel that you have to come up with all your own stuff.

6: Be genuine. Think about what you share, either of your own or of others. As you click away, share away and comment away, your personality will shine through. If you think you have that angry streak well hidden, it is likely to show in the general flow of what you do. And that is OK. If it is real then show it, and you will connect with like minded people. If you try to be false, too sweet, or too anything that you are not, it will show. For the most part people want to follow genuine people and aren’t interested in fake. Having said that, some of the biggest social media people are completely fake and yet they are followed anyway. Unless you have that gift of being “on” 24/7 and can push some crazy fake agenda, then don’t even try.