Infiltrate or Collaborate?

screen-shot-2017-02-08-at-12-42-17-pmTwo completely different words, with completely different meanings, and yet some people get them totally mixed up! As you know, I am all about collaboration, “paying it forward”, and being a genuine part of a community. If an author wants to sell their books they need to build a launch team and if they want people to join them then they need to be a part of a community (a few of actually). And if you want to be a part of a community then you need to contribute. It is as simple as that.

But I need to make it abundantly clear so that you know where I stand. Joining a community that you aren’t prepared to genuinely participate in, congruently contribute to, and stay in for the long haul, is not collaboration! If your sole purpose is to use members for your gain, then you are simply infiltrating, and that is worse than doing nothing at all.

Many years ago I had the privilege of mentoring a young woman who’s husband struggled with addiction. I won’t go into any more detail than that, but as we sat in a coffee shop in the middle of a New York City winter, a couple of weeks before Christmas, she poured her heart to me. You see, the movie “Thanks for Sharing” had recently hit the big screen, and the main actor had done a brilliant job in one sense, of showing what sexual addiction was actually about (it is nothing like it is commonly portrayed I can assure you!). Her problem wasn’t just that this poor woman was dealing with a husband just like the character in the movie, she was now dealing with worse.

It turns out that the accuracy of the movie wasn’t a coincidence. The actor had joined her husband’s addiction group and as there are loads of other actors and famous people in many addiction groups, especially in places like LA and New York, no one thought anything of it, and the confidences were respected at every level. But it reality, the actor wasn’t a sex addict at all, he just wanted to experience being in an addiction group so that he could do his movie realistically! All the secrets he told were lies, all the hours over weeks and months, that he poured into those relationships were all fake. He betrayed the other members of the group at such a deep level that many of them, like this woman’s husband, stopped going.

Some of these men had only been going in the first place because it was part of their treatment and because they were assured of secrecy. No one broke the secrecy, no one did anything “wrong”, but this small group of broken, struggling men, were betrayed at one of the deepest levels. Over a period of months, the actor learned, got what he wanted, and then he left. He heard the others bare their souls, but he only pretended to bare his.

I know that that is an extreme example, but the point that I want to make is that joining a community needs to be real if you ever want them to support your stage, your writing, your blog. So don’t be an asshole like Mark Ruffalo and screw people over just so that you can make your million!

Where Jennifer hangs out:

Blog | The Mighty | Facebook | Twitter | Pinterest | Goodreads | Amazon

@JPeaSmith

“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

A Perfect Launch Team Member

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Does this sound like a perfect launch team member to you:

Someone who reads your book over and over again, each time helping with thoughts, corrections, and ideas, bringing out the best in you. They tell everyone they know about your book, they write reviews on every Amazon site, on Goodreads and they write an independent review. They buy your book with their own money, they share every Tweet Facebook post you make about it and they email every single person on their email list.

Well, if you do you then you may just be right. Except, that if you know someone like this then it is probably your granny. Which is lovely, but the reality is that not only are their few people like this available to you but believe it or not, this kind of person can also work against you. If they over do it, never shut up about your book or cover their entire social media in it, then people can so easily get sick of it, stop following her, and at the very least roll their eyes and move on, without even clicking on your book never mind buying it.

So what then makes a second best launch team member? Someone who at least buys, reads, and writes a review on Amazon and Goodreads right?

Well sort of. The reality is that we need ALL kinds of people on our teams! I learned the hard way that not everyone has a “certified” enough Amazon account to write a review. And not everyone has the time to proofread and not everyone has the social media links to spread it. If people love you they will do their bit, but it is most likely that their bit will be quite different to the next person. And you need them all. I had to learn that they all had something different to offer. Even the people who have no time, expertise or capacity to do much, they at least downloaded my book on “free” day and it counts as a sale.

And that is why you need numbers and you need them from far and wide. Only a quarter will leave a review, a small handful will finish a proofread, and tiny proportion will even tell their friends. Keep going, keep digging, and round up those friends … but don’t expect too much from them and don’t forget that they are doing you a FAVOUR!

Where Jennifer hangs out: Blog | The Mighty | Facebook | Twitter | Pinterest | Goodreads | Amazon

@JPeaSmith
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman

A piece of your stage?

A great way to get out there if we are humble enough is to be the “supporting act” for someone else for a while. It also hones our skills, gives us community, puts us in front of an audience that we could never pull together, and so much more. I think that you might just get sick of me using the word “collaboration” but honestly, it is my strategy number one. I need people to support me, help me build a stage and draw in an audience. I need them to proofread, be honest with me, a shoulder to cry on, and someone to celebrate with. If I want all that from people, then I need to be that for a bunch of other people first.

And to be honest, it is kinda cool seeing my stuff out there on a different stage! Last week I started a series guest blogging on the Site “Surviving my Past”. It is a stage way bigger than mine and I truly respect the guy who runs it. He is truly amazing. I am not stupid, I know that I will never have a stage like his, and it is an honour to be invited! We are different people doing different things. I want to write books and will never blog at his level. He is a pro at blogging (but is also writing books), but the point that I am making is that spending time on his stage is an honour and a privilege and it not only helps us both out in the ways mentioned above but it is fun!

Check out my post HERE. You will hopefully still see that it is me, my voice, but it looks quite different and appeals to a different audience to my own.

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Where Jennifer hangs out: Blog | The Mighty | Facebook | Twitter | Pinterest | Goodreads | Amazon

@JPeaSmith
“Here she comes, running, out of prison and off the pedestal: chains off, crown off, halo off, just a live woman.”  ― Charlotte Perkins Gilman