So I’ve heard there’s no point in Instagram for authors. But here is how it works for me:
1: First and foremost, I think of it as my shop window. People who love Instagram (and LOADS of people do!) look people up authors and people they are interested in and if there’s nothing there, then they often lose interest. So it’s a good thing to have. By having it, and it being a good representation of who I am as an author is worthwhile.
But while that remains true, who wants to spend a whole bunch of time on something like this if it’s not your thing? But Instagram is owned by Facebook and so a photo I would otherwise post to Facebook, I post to IG instead, and it goes to both instantly. So I don’t think of my IG time as IG time at all, but as HQ (Facebook Author Page) time.
I don’t get hung up on IG results and here is why:
Yesterday I posted this photo to IG:
The photo received very little attention, in fact, it was so pathetic it only acquired 3 likes and no comments!
But remember that as I posted it, it went directly to Facebook as well!
On Facebook, it received 9 likes and 21 comments (some of them are mine, of course, but I can only really comment in response to other things). So the singular act of uploading ONE photo (which is also WAY quicker to load to IG than to Fb by the way) in total got 12 likes and 21 comments!
I killed 2 birds with one stone, and to be fair, there are days where a photo falls through the cracks on Facebook, but gets loads of attention on IG.
I could totally just add it to Facebook only, but instead, I may as well hedge my bets right. And not a second of my precious time is lost in the process.
So if you don’t have Instagram, or you do and you are concerned it’s a waste of time, I don’t think it is if you use it simply as an upload method … 🙂
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