In case you’ve missed it, I’m passionate about tribes, and working within and through them. So I thought I’d do a series on how they work for me, and with November being Author Blitz month for me, I think it’s a great place to start.
So I spent this morning explaining a little bit about social media, how I use it, and its role in tribes and villages.
You can watch the video HERE.
In a nutshell, it explains the following:
•It explains villages and tribes…
•How we are just millions of dots randomly spread everywhere. Nowhere near the highways.
•That there are virtual highways, and if we organize ourselves well, we can place ourselves along them.
•If we jostle, shout & push, we will get nowhere, but if we collaborate we will more likely find a place.
•But we tend to congregate now in bunches of our own, selling to each other and getting nowhere.
•Instead of a butcher, a baker & a seamstress, we are a row of authors, or a row of bloggers/fitness instructors/artist/etc. Our numbers aren’t putting us on the highways!
•Tribes, villages & Shopping centers work for a reason and we need to go back to them… But lets first look at the shop itself.
•Here is what they look like:
◦Back of House
◦Front of house
•They are slightly different depending on what kind of shop they are. Coffee shops are all front and barely any back. Dry Cleaners are all back and hardly any front. This is more than just space, it is also atmosphere and wanting to be there. Compare Starbucks front where it is all about the experience to dry cleaners who are notoriously grumpy.
•Do you simply provide a service regardless of how grumpy you are or do you need to draw customers in?
•This can feel overwhelming, but it needn’t be. This is what works for me:
◦I understand how these different parts work and why. I don’t waste time trying to make any of them be something they aren’t.
◦I have a strategy so that as I am working on each piece of the puzzle I am not stressing about the rest!
◦The pieces speak to each other! (e.g.: IG automatically posts to Fb, Blogs to Twitter and Fb etc)
◦Context is something you’ll hear me talk about a lot. I don’t try to do all things all the time. I spend time in each context and set it up well. No one puts posters on lamp posts every day, but now and then they pop out and check/replace them …. etc.
•We all belong to a number of villages. In the olden days we belonged to one and one only. It was physical, but it was also spiritual, educational, emotional, everything. But then people started moving to the city where they could choose their village and belong to a few. Study in one, live in another, work in a third and even worship in a fourth. It is a good thing for the most part but can also be lonely, fickle, & unreliable. The option of leaving means these villages can be unstable.
•A baker does not set up shop in a town of bakers. He sets up shop in a town with NO bakers… and lots of hungry people! In the olden days a bad baker who was the only baker still thrived. Now one has to be the best baker or people move on. And setting up against other bakers is asking for disaster.
•People in villages walk past our shops if they are shopping in other places. We need to belong to communities or tribes that will see our shop windows or our lamp posts when they are “surfing” their High Street. The villages/tribes that I belong to are:
◦My health community
◦Old school buddies
•But I need to reach beyond them. I need to have those in my community share my stuff so that their tribes can also see my stuff. And people hitting “like” through their newsfeed is not support that goes beyond them-and-me. Just last week I tagged a friend to show her a post she really needed to see as it was about her. She “liked” my comment but still did not take the action she needed to take (she didn’t even read it!). Click farms and Like farms have killed “like” as a support measure. We need “Comment Ambassadors” who aren’t bakers, to comment and share our content so that their tribes see it, more of my tribes see it, and those people passing by can see that it has a level of earthly worth.
•I’ll do another video on what this looks like and how to get it as soon as I can, as this is getting a bit long… so comment below as many questions as you like….
•THERE ARE SOME BASICS HOWEVER:
•1: If people can’t find me at all, or they do and I have nothing to show, they will keep on walking past. You can’t change that fact.
•2: I need my shop fronts & windows to be active, clean, inviting, inspirational, warm, welcoming, and interesting.
•3: We cannot expect a place on the internet highways unless we collaborate, share, interact, and earn our place.
•4: Product/content is King!! Unless our products are brilliant, no formula in the world can make it a success.